Cameron Mitchell has worked in the entertainment industry for 30 years, initially in various regional cinema roles across Australia, before joining Majid Al Futtaim Cinemas as CEO (VOX Cinemas) in January 2007. During his tenure as CEO VOX Cinemas, the company delighted over 200m guests, expanding the cinema circuit from 40 screens (1 country) to 650 screens (8 countries).  

The company expanded into film production and distribution, distributing hundreds of studios and independent films annually, partnering with the some of the world’s most creative film studios.